The company announced at IFA 2019 that it has expanded its licensing program into Europe to bring more Roku TVs to the market, naming Hisense as its first partner.
For what it’s worth, we prefer Roku’s streaming sticks.
The European market is crying out for a viable all-in-one TV streaming package, partly because many people simply don’t know what they need. If Roku can establish itself in the European smart TV market, it’d be to the benefit of those people.
Roku CEO and Founder Anthony Wood said: “Unlike other TV operating systems, the Roku OS is built specifically for TV and keeps adding functionality and new entertainment over time. Roku TV enables TV manufacturers to offer consumers a better and always up-to-date entertainment experience and we are pleased to announce bringing new options to European markets.”
Current clunky, slow, outdated smart TVs actively put people off using their features. A Roku TV receives software updates over time and, in most models, ships with hardware that can run the OS at a decent speed. Roku overseeing quality of the experience will hopefully lead to a happier streaming situation.
But its success is not guaranteed. Despite good products, Roku is less a name in the UK than US. Roku will hope that further potential partnerships with major TV manufacturers like Samsung, Sony and LG might make it a default streaming choice without the consumer ever realising.
Read our Roku reviews
Roku Express review Roku Premiere review Roku Streaming Stick+ review Roku Streambar review Roku TV review
Henry is Tech Advisor’s Phones Editor, ensuring he and the team covers and reviews every smartphone worth knowing about for readers and viewers all over the world. He spends a lot of time moving between different handsets and shouting at WhatsApp to support multiple devices at once.
